TimeShift: Advertising and Broadcast Summit
As the boundaries between TV, Internet and mobile platforms merge, advertisers face unprecedented challenges in trying to reach their customers. Digital technologies and an on-demand world are changing business models for how TV advertisers target, influence and compete for customers.
We discuss the challenges and opportunities created by digital technologies for the advertising industry, scrutinize new advertising solutions and business models, view data from consumer response and predict industry growth patterns and trends with analysts; evaluate the fragmentation of viewers, decline of traditional TV programming, new ad formats appearing online and via mobile video, ROI and CPMs, ratings and demographics; and understand the new “personal prime time” through personalized TV viewing experiences, new advertising opportunities, customized one-to-one marketing, and the accurate collection of customer information and preferences.
Here are the issues we address:
- How will media owners, broadcasters and advertisers adapt and thrive in the face of digital technologies?
- What is the impact of broadband on present and evolving business models for broadcasting and traditional advertising strategies?
- How will your company benefit from new forms of digital and mobile distribution for advertising?
- How can traditional media compete with instant access to news and data on the Internet and mobile phones?
- What is the impact of user-generated media on corporate product content?
- Which new advertising models are most successful and what new types of partnerships or alliances are forming?
- What is the impact of broadband on present and evolving business models for broadcasting?
| NAB Members - Save $100! |
By 9/14 |
After 9/14 |
| Advertising TimeShift |
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| Non-Member |
$495 |
$595 |
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