In Partnership with iHollywood Forum

As convergence becomes a reality, the sports broadcast industry will create, license and market sports properties through new media channels. Leagues, teams, advertisers, broadcasters and the media now have new opportunities to generate revenue from sports with interactive applications. Explore how digital technologies are offering new revenue streams for sports broadcasters.

Learn to develop a strategy to retain viewers and generate revenue from delivery of sports across multiple platforms. Focus on the new competition for dollars with cutting edge strategies to win viewers and deliver sports news. Identify new business opportunities for broadcasters, franchises, brands, sponsors, advertisers, agencies, broadband, mobile and technology vendors.

• How will new digital technologies impact the viewing of sports?
• How can sports properties generate revenue through broadband and wireless content distribution?
• What are new advertising models from online, iTV, videogames, mobile TV, podcasting and other interactive technologies?
• What are successful case studies of advertisers and sponsors creating cross platform campaigns?
• Plus, an insider’s view of broadcasters preparing for multiplatform coverage for the 2008 Olympics